A "Marketing Plan" Should Include

question 180

Multiple Choice

A "marketing plan" should include:

• A) some control procedures.
• B) what company resources will be needed--at what rate.
• C) what marketing mix is to be offered to whom--and for how long.
• D) what sales and profit results are expected.
• E) all of the above.

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Definitions:

Training

Teaching employees to do specific job tasks through either classroom development or on-the-job experience.