Which of the Following Is Most Likely to Increase a Firm's

question 170

Multiple Choice

Which of the following is most likely to increase a firm's customer equity?

• A) The firm offers a more costly marketing mix that attracts more customers.
• B) The firm offers customer value that is at least as good as what is offered by competitors.
• C) The lifetime value of the firm's individual customers increases.
• D) The competition in the firm's market increases.
• E) The firm cuts costs by reducing promotion efforts.

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Definitions:

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is paired with an unconditioned stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any prior learning.

Partial Conditioner

An agent or factor that has a conditional effect, contributing to an outcome only in certain contexts or situations.