The Most Important Variable in a Firm's Marketing Mix Is

question 59

Multiple Choice

The most important variable in a firm's marketing mix is:

• A) Product.
• B) Price.
• C) Promotion.
• D) Place.
• E) None of the above--all contribute to one whole.

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Definitions:

Equilibrium Price

The price at which the quantity of a good supplied equals the quantity demanded, resulting in no surplus or shortage in the market.

Zero Economic Profit

A situation where a firm's total revenues exactly equal its total costs, indicating no above-normal profit.

Economist

A professional or expert in economics, studying the production, distribution, and consumption of goods and services.

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment’s cost.