Which of the Following Statements About Customer Equity Is FALSE

question 33

Multiple Choice

Which of the following statements about customer equity is FALSE?

• A) Expected losses depend on customer equity.
• B) If the parts of a firm's marketing program work well together, it should increase the firm's customer equity.
• C) Expected profits depend on customer equity.
• D) If a firm has more than one marketing strategy, it will likely decrease the firm's customer equity.
• E) None of the above is false.

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Definitions:

Marketing Research

A systematic, objective process of getting information about potential customers to guide marketing decisions.