Happy Feet Shoe Company's Strategic Policy States "Carry as Limited

question 199

Multiple Choice

Happy Feet shoe company's strategic policy states "Carry as limited a line of colors, styles, and sizes as will satisfy the target market." This policy best relates to which decision area of the marketing mix?

• A) People
• B) Place
• C) Promotion
• D) Price
• E) Product

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Definitions:

Marginal Analysis

Marginal Analysis is an examination of the additional benefits of an activity compared to the additional costs incurred by that same activity.

Relevant Costs

Only those costs that will be affected by a decision or action and therefore should be considered in decision-making.

Activity

In economic terms, refers to actions or engagements, such as production or consumption, within an economy.

Marginal Cost

The cost associated with the production of an extra unit of a product or service.