A S.W.O.T. Analysis Can Help a Marketing Manager

question 79

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) define what business and markets the firm wants to compete in.
• B) narrow down to a specific target market and marketing mix from the many alternatives available.
• C) see the pros and cons of different possible strategies.
• D) develop a competitive advantage.
• E) all of the above.

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Definitions:

Equivalent Job

A position that is similar in terms of job duties, responsibilities, and qualifications required to another job, often in regards to pay and status.

Routine Illnesses

Common or everyday sicknesses that are typically not serious and can be treated with standard medical care.

Income Inequality

The uneven distribution of income within a population, leading to a gap between the wealthiest and the poorest individuals or households.

Economic Homeless

Individuals or families who lack stable housing due to financial hardships, making them unable to afford regular and adequate shelter.