GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell

question 259

Multiple Choice

GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.
• E) None of the above.

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Definitions:

Stevia Sweetener

A natural sweetener derived from the leaves of the Stevia plant, known for having no or minimal calories and not raising blood sugar levels.

Bitter Aftertaste

Refers to a lingering unpleasant taste experienced after consuming certain foods or beverages.

Marketing Research

Refers to the systematic process of collecting, analyzing, and interpreting information to help marketers make informed decisions about market opportunities, segmentations, and marketing strategies.

Consumer Needs

The essential requirements and desires that motivate consumers to make purchasing decisions.