The Micro View of Marketing Sees It as the Performance

question 51

True/False

The micro view of marketing sees it as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

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Definitions:

Time Series

A forecasting technique that uses a series of past data points to make a forecast.

Cycles

Patterns in the data that occur every several years.