Hewlett-Packard Sells Personal Computers Through Specialty Computer Stores, Electronics Superstores

question 10

Multiple Choice

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

• A) Price.
• B) Promotion.
• C) Personnel.
• D) Product.
• E) Place.

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Definitions:

Working-Class Standards

Social and economic norms and expectations that define the lifestyle, values, and attitudes of the working class, a socio-economic group primarily engaged in manual labor.

Soviet Union

A former federal socialist state in Eastern Europe and Northern Asia, existing from 1922 until 1991, comprised of 15 republics and governed under a Communist regime.

International Banking

Banking activities that involve cross-border transactions, including foreign exchange, international loans, and managing investments across different countries.

Globalization

The method of engagement and amalgamation among individuals, corporations, and government bodies globally, frequently propelled by global commerce and finance, and supported by information technology.