Zippo Is Pursuing _____ Opportunities with Its Multi-Purpose Lighter That

question 307

Multiple Choice

Zippo is pursuing _____ opportunities with its Multi-Purpose Lighter that is designed to light candles, fireplaces, grills, and more.

• A) market penetration
• B) market development
• C) product development
• D) diversification
• E) channeling

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Definitions:

Entrepreneur

An individual who risks his or her wealth, time, and effort to develop for profit an innovative product or way of doing something.