Macro-Marketing

question 174

Multiple Choice

Macro-marketing:

• A) tries to produce discrepancies of quantity and discrepancies of assortment.
• B) focuses on the activities of individual organizations.
• C) tries to effectively match supply and demand.
• D) all of the above.
• E) none of the above.

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Definitions:

Common Resource

A resource like air or water that is not owned by anyone, cannot be easily limited to specific users, and is available for everyone to use, which might lead to overuse and depletion.

Public Park

A space that can be natural, semi-natural, or landscaped, designated for the enjoyment and recreation of people, or to safeguard wildlife or natural ecosystems.

Tragedy of the Commons

A situation in an economic system where individuals, acting independently and rationally according to their self-interest, behave contrary to the best interests of the whole group by depleting or spoiling shared resources.

Club Good

A type of good that is excludable and non-rivalrous, meaning access can be controlled and one person's use does not substantially reduce availability to others.