A Study Revealed That When Consumers Are Dissatisfied with a Product

question 53

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business

• A) most of their complaints are fully resolved-if they are just reported.
• B) a majority of their complaints are never reported.
• C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D) All of these alternatives are correct.

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Definitions:

Distal Outcomes

Results or consequences that occur over a long period of time or are removed from the immediate cause-and-effect relationship.

Coping Techniques

Strategies or methods used by individuals to manage stress, adversity, or emotional distress.

Workplace Stressors

Factors or conditions in the workplace that contribute to stress, such as workload, lack of control, and interpersonal conflicts.

Cognitive

Pertaining to, or involving, the mental processes of perception, memory, judgment, and reasoning, as contrasted with emotional and volitional processes.