A Study Revealed That When Consumers Are Dissatisfied with a Product

question 53

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business

• A) most of their complaints are fully resolved-if they are just reported.
• B) a majority of their complaints are never reported.
• C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D) All of these alternatives are correct.

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Definitions:

Lactose

A disaccharide sugar composed of glucose and galactose, commonly found in milk and dairy products.

Mammals

Warm-blooded vertebrates characterized by the presence of mammary glands, which females use to feed their young.

Milk

A nutrient-rich fluid produced by the mammary glands of female mammals, serving as the primary source of nutrition for their young.

SRY Gene

The SRY Gene is a sex-determining gene on the Y chromosome in males that triggers the development of male physical characteristics.