A Firm with a Marketing Orientation

question 97

Multiple Choice

A firm with a marketing orientation:

• A) has little need for salespeople.
• B) sells what it can make easily.
• C) tries to determine customers' needs before developing its product.
• D) focuses advertising on product features.
• E) all of the above.

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Definitions:

Innovator's Imperative

The necessity for innovators to continuously adapt and create new solutions in response to changing markets and technologies.

Technical Problems

Issues or challenges that arise within the technical aspects of a project, system, or machinery, requiring specialized expertise to resolve.

Local Unit

A specific branch, department, or section of an organization that operates in a particular geographic area or serves a local community.

Local Knowledge Base

The accumulation of understanding, skills, and expertise that exists within a particular geographical area or community, often specific to local culture or conditions.