A Local Symphony Group That Has Adopted the Marketing Concept

question 201

Multiple Choice

A local symphony group that has adopted the marketing concept would be most likely to

• A) lower ticket prices until all its concerts sell out.
• B) advertise so consumers know about the quality of the musicians who play in its concerts.
• C) find out what kind of music local residents want to hear.
• D) use only its best musicians to handle solo performances.
• E) All of the above.

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Definitions:

Monocot

One of two classes of flowering plants; monocot seeds contain a single cotyledon, or seed leaf. Compare with eudicot.

Linnaeus

Carl Linnaeus, an 18th-century Swedish botanist, physician, and zoologist who is known as the father of modern taxonomy for creating a system for naming, ranking, and classifying organisms.

Binomial System of Nomenclature

A formal system of naming species of living things by giving each a name composed of two parts, both of which use Latin grammatical forms.

Clades

Groups in a biological classification system that consist of an ancestor and all its descendants, representing a single branch on the tree of life.