In a Firm with a Production Orientation

question 163

Multiple Choice

In a firm with a production orientation

• A) inventory levels are set with customer requirements and costs in mind.
• B) profit is viewed as a critical objective.
• C) costs that do not give value to customers are eliminated.
• D) marketing research, if used at all, is for determining customer reaction.
• E) advertising is focused at need-satisfying benefits of goods and services.

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Definitions:

Hired

The process of being employed by an organization or individual after the successful completion of an application or interview process.

Authorization Card

A document signed by employees to indicate their support for union representation, often used in the process of forming a union.

Voluntarily Recognize

A situation where an employer acknowledges a union or organization representing its workers without being compelled to do so by law.

Union

An organization that represents the collective interests of employees in negotiations with employers about issues such as wages, work conditions, and benefits.