If a Firm Produces the Right Goods or Services, Marketing

question 356

True/False

If a firm produces the right goods or services, marketing has little role to play in creating customer satisfaction.

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Definitions:

Persuasive Interview

A structured conversation intended to influence a person’s attitudes, beliefs, or behaviors.

Potential Customer

An individual or entity that could potentially purchase goods or services offered but has not yet done so.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Unlawful Questions

Refers to inquiries made, especially during job interviews, that are illegal and violate employment laws, often relating to personal attributes such as race, gender, or religion.