After Seeing a "Sale" Ad in a Local Newspaper, Ben

question 151

Multiple Choice

After seeing a "sale" ad in a local newspaper, Ben Griffith went to a local pet supply store and bought a year's supply of high protein dog food. Which marketing functions--if any--did he perform?

• A) Financing and risk taking
• B) Buying, transporting, and storing
• C) Market information
• D) All of the above
• E) None of the above--only producers and intermediaries perform marketing functions.

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Definitions:

Impulses

Sudden, involuntary urges to act, often driven by emotional or physiological needs.

Personality

refers to the individual differences in characteristic patterns of thinking, feeling, and behaving.

Humanistic Approaches

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but through the eyes of the person doing the behaving.

Conditions of Worth

Standards that one feels they must adhere to in order to earn positive regard from others.