When a Firm Makes a Total Company Effort to Satisfy

question 329

True/False

When a firm makes a total company effort to satisfy its customers, and profit-not just sales-is an objective of the firm, the company is practicing the "marketing concept."

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Definitions:

Capacity

The maximum amount that something can contain or the ability to perform, understand, or absorb something.

Partial Report Method

A research technique used in cognitive psychology to study the capacity and duration of sensory memory by having subjects recall a subset of stimuli.

Sensory Memory

The shortest-term element of memory, it allows individuals to retain impressions of sensory information after the original stimuli have ended.

Sensory Memory

The shortest-term element of memory, which is the ability to retain impressions of sensory information after the original stimuli have ended.