When a Firm Makes a Total Company Effort to Satisfy

question 329

True/False

When a firm makes a total company effort to satisfy its customers, and profit-not just sales-is an objective of the firm, the company is practicing the "marketing concept."

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Definitions:

Trade Secrets

Intellectual property that consists of confidential business information which provides a competitive edge.

Computer

An electronic device capable of executing a series of arithmetic or logical operations to process data, often programmable.

Confidential Business Data

Information proprietary to a business that is kept secret to maintain an advantage or prevent it from being exploited by competitors.

Branding

The marketing practice of creating a name, symbol, or design that identifies and distinguishes a product from other products.