The Text Stresses That

question 271

Multiple Choice

The text stresses that:

• A) advertising and selling are not really part of marketing.
• B) marketing is nothing more than a set of business activities performed by individual firms.
• C) marketing techniques have no application for nonprofit organizations.
• D) marketing is a social process and a set of activities performed by organizations.
• E) a good product usually sells itself.

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Definitions:

Microwave

An electromagnetic wave with a wavelength in the range of 1 meter to 1 millimeter; also, a kitchen appliance that cooks food using microwave radiation.

Fiber

Refers to materials, usually threads or filaments, that are significantly longer than they are wide and used in the making of textiles, or to dietary material containing substances such as cellulose, lignin, and pectin, which are resistant to the action of digestive enzymes.

Fitbit

A brand of consumer electronics and fitness devices that track physical activity, sleep, and other personal metrics.

FitBit Spokesperson

An individual officially endorsed or employed by FitBit to represent and communicate on behalf of the brand or product, often seen in marketing and public relations efforts.