When It Comes to Customer Value, It Is the Customer's

question 141

True/False

When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager.

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Definitions:

Brick-and-mortar

Refers to a traditional business that operates in a physical store or building rather than online.

Purely Physical

Pertaining exclusively to the material or tangible aspects of something, devoid of any digital, virtual, or intangible components.

Freemium

A business model where basic services are provided free of charge while more advanced features must be paid for.

Subscription

An arrangement to receive products or services, such as publications or software, on a regular basis by paying a fee.