Macro-Marketing

question 309

Multiple Choice

Macro-marketing

• A) is a social process.
• B) concerns the activities of individual managers.
• C) is what people have in mind when they talk about marketing in everyday use.
• D) helps consumers that need a narrow assortment of products.
• E) applies only to nonprofit organizations.

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Definitions:

NADPH

A coenzyme involved in anabolic reactions, such as lipid and nucleic acid synthesis, and provides the reducing power needed for the biosynthetic processes in cells.

Exergonic Reaction

A chemical reaction that releases energy to the surroundings, typically in the form of heat.

Free Energy

A thermodynamic quantity that represents the amount of energy in a system available to do work, often symbolized as G.

Lower Entropy

A state or condition of decreased disorder or randomness in a system, often associated with increased order or organization.