Which of the Following Best Explains What the "Marketing Concept

question 243

Multiple Choice

Which of the following best explains what the "marketing concept" means?

• A) Firms should spend more money on marketing than they have in the past.
• B) A firm's main emphasis should be on the efficient utilization of its resources.
• C) All of a firm's activities and resources should be organized to satisfy the needs of its customers--at a profit.
• D) A company's chief executive should previously have been a marketing manager.
• E) A firm should always attempt to give customers what they need regardless of the cost involved.

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Definitions:

Nonrelatives

Individuals who are not part of one's family by birth, marriage, or adoption.

Common-Law Marriage

A marriage-like relationship that is recognized by law after partners live together for a certain period of time and present themselves as a married couple, without a formal ceremony.

Blood Tests

Laboratory analyses performed on a blood sample to evaluate general state of health, detect infections, or diagnose diseases.

Living Together

The situation in which two or more people, not necessarily related by blood, marriage, or legal ties, share a household and living arrangements.