Which of the Following Is NOT a Trend Affecting Marketing

question 17

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of International Marketing?

• A) Tensions between "have" and "have-not" cultures.
• B) More attention to exporting by small companies.
• C) Global communication over the Internet.
• D) Decreasing income and population in emerging markets.
• E) Impact of "pop" cultures on traditional cultures.

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Definitions:

Achievement Motivation

The drive to pursue and attain goals, often pushing individuals to succeed in education, work, and other areas of life.

McClelland

David McClelland, a psychologist known for his work on motivation, including the theory of Needs which focuses on the importance of achievement, power, and affiliation in driving human behavior.

Entrepreneurial Positions

Roles or capacities that involve initiating and managing a new enterprise, especially a business, with the aim of making a profit.

Recreational Activities

Leisure activities engaged in for enjoyment, amusement, or pleasure, often leading to relaxation and stress reduction.