The Total System View of the Marketing Concept Builds on the Idea

question 279

Multiple Choice

The total system view of the marketing concept builds on the idea that

• A) sales should be the firm's high-level objective.
• B) a company should not have specialized departments.
• C) each department in an organization should do what it does best.
• D) all departments--not just marketing--should be guided by customer needs.
• E) Both B and D are correct.

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Definitions:

Run Button

A button in software applications that starts or executes a defined process or program.

Debug Button

A tool in development environments used to start a debugging session or to debug the currently selected project or code snippet.

AutoKeys

A feature or macro in software applications that automatically executes a series of commands or keystrokes, often used for repetitive tasks or to customize application behavior.

Key Combination

A specific set of keys pressed simultaneously on a keyboard to perform a certain action quickly.