The Total System View of the Marketing Concept Builds on the Idea

question 279

Multiple Choice

The total system view of the marketing concept builds on the idea that

• A) sales should be the firm's high-level objective.
• B) a company should not have specialized departments.
• C) each department in an organization should do what it does best.
• D) all departments--not just marketing--should be guided by customer needs.
• E) Both B and D are correct.

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Definitions:

National College Health

A focus on the medical and mental health status, concerns, and trends among college and university students.

Emergency Contraception

Postcoital contraception methods used to prevent pregnancy after unprotected sexual intercourse or contraceptive failure.

Respondents

Individuals who answer or respond to surveys, questionnaires, or other forms of inquiry.

Alfred Kinsey's Studies

Pioneering research conducted by biologist Alfred Kinsey in the mid-20th century, focusing on human sexual behavior and breaking numerous societal taboos.