Many Important Changes Are Affecting Marketing Strategy Planning

question 100

Multiple Choice

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

• A) Channels and logistics.
• B) Personal selling.
• C) Demographic patterns.
• D) Marketing research.
• E) Communication technologies.

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Definitions:

Legal Representation

The act of having a lawyer or attorney advocate on one’s behalf in legal proceedings.

Global Potential

The capacity or ability of something or someone to have an impact or effect on a global scale.

New Social Movements

Became prominent in the 1970s. They attract a disproportionately large number of highly educated people in the social, educational, and cultural fields, and universalize the struggle for citizenship.

Highly Localized Nature

A characteristic or phenomenon that is confined or particular to a very specific location or area.