A Retailer Has Estimated That Her Store Has a Market

question 18

Multiple Choice

A retailer has estimated that her store has a market potential of about $3 million for the coming year. From this information, we know that:

• A) the owner has not yet planned her marketing strategy for the coming year.
• B) the store will sell about $3 million of goods and services during the coming year.
• C) the store's sales forecast is probably LESS than $3 million.
• D) if the store maintains its present 20 percent market share, its competitors' sales should total about $15 million.
• E) Both B and C are true.

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Definitions:

Arachnoid Mater

A delicate membrane that encompasses the brain and spinal cord, situated between the dura mater and the pia mater, part of the meninges.

Dura Mater

The outermost, tough layer of the meninges that surround and protect the brain and spinal cord.

Outermost

Situated farthest away from the center or from a reference point.

Pia Mater

The delicate innermost layer of the meninges, the membranes surrounding the brain and spinal cord.