Which of the Following Is NOT a Trend Affecting Marketing

question 96

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?

• A) Database-directed promotion.
• B) More event sponsorships.
• C) Fewer customer loyalty programs.
• D) More product placement.
• E) Point-of-purchase promotion.

---

Definitions:

Shares Outstanding

The total number of shares of a corporation's stock that are owned by shareholders, including restricted shares.

Security

A financial instrument that represents an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.

Warrants

Financial derivatives that give the holder the right, but not the obligation, to buy or sell a security at a specific price before a certain date.

Earnings Per Share

A company's profit divided by the number of outstanding shares of its common stock, indicating profitability.