A Marketing Researcher Estimates That All the Users and Potential

question 26

Multiple Choice

A marketing researcher estimates that all the users and potential users of a special industrial tool might buy about $600,000 worth next year. The marketing manager for one firm that sells the tools knows that her company sold $80,000 worth of tools last year and that her profits will be about 10 percent of sales. The market potential in this case is probably about:

• A) $16,000
• B) $600,000
• C) $80,000
• D) $8,000

---

Definitions:

Galla Placidia

A Roman empress of the early 5th century, known for her political acumen, and for the construction of several architectural monuments in Ravenna, Italy.

Interior Mosaic Program

A decorative design in an interior space achieved through the use of small pieces of colored glass, stone, or other materials, assembled to form images or patterns.

Ivory Plaque

A flat piece of ivory, often intricately carved with decorative motifs or scenes, used historically as an art form or for ceremonial purposes.

Christian Tradition

The religious practices, beliefs, and customs that have been passed down through generations within Christianity, encompassing scripture, theology, liturgy, and ethics.