A Good Marketing Manager Knows That

question 15

Multiple Choice

A good marketing manager knows that:

• A) market potential is an estimate of how much a firm can hope to sell to a particular market segment.
• B) sales forecasts should be developed BEFORE marketing strategies are planned.
• C) a firm's sales forecast probably will be less than the estimated market potential.
• D) sales forecasts are estimates of what a whole market segment might buy.
• E) All of the above are true.

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Definitions:

Sensing Range

The distance within which a sensor can detect the presence of an object or a signal.

NC Pushbutton

A Normally Closed pushbutton switch that makes contact (closes) when at rest and breaks the circuit when pressed.

Ladder Logic

A programming language that represents electronic switching circuits; widely used in programming PLCs.

Control Process

A method or procedure in automation or management used to direct, monitor, and regulate the behavior and operations of a system to achieve desired results.