The Marketing Manager for an Established Retailer of Men's Clothing

question 105

Multiple Choice

The marketing manager for an established retailer of men's clothing is developing a sales forecast for the coming year. The manager constructs a graph that shows the dollar sales for each of the previous ten years. He then draws a line on the graph that shows the general upward direction in which sales have moved over the ten-year period. He assumes that this general positive progression will continue into the next year, and uses that as the basis of his forecast. What method of sales forecasting does this manager seems to be using?

• A) Tries to extend past experience into the future.
• B) Provides a historical record of the fluctuations in economic variables.
• C) Relates the company's sales to the factor method and uses several factors together.
• D) Combines the opinions of many key executives in an industry.
• E) None of the above.

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Definitions:

Mission

The fundamental purpose of an organization, stated in a way that captures its goals, underlying philosophies, and core values.

Strategic Formulation

The process of defining a company's strategy or direction based on setting goals, analyzing the competitive environment, and assessing internal resources.

Long-Range

Refers to planning, goals, or strategies extending far into the future, typically focusing on periods longer than five years ahead.

Environmentally Responsible

Commitment to conducting oneself or one's business in a way that is mindful of the environmental impact and promotes sustainability.