Examlex
If demand is inelastic, then total revenue would increase if price were lowered.
Prospective
Relating to or effective in the future, often used in studies that follow subjects forward in time.
Magical Number
The Magical Number, often referred to as "seven plus or minus two," is a theory suggesting the limit of an individual's ability to process, hold, and recall information in short-term memory.
George Sperling
A psychologist known for his research on the capacity of visual memory and the temporal duration of visual sensory memory.
Hermann Ebbinghaus
A psychologist best known for his research on memory, the forgetting curve, and the spacing effect.
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