When a New Marketing Plan Is More Successful Than Expected

question 115

Multiple Choice

When a new marketing plan is more successful than expected,

• A) scarce supply may result in a waste of marketing resources, especially promotion spending.
• B) the firm may face problems finding enough well-trained people to handle the growth that occurs.
• C) the firm is more likely to be able to fund expansion through its own cash flow.
• D) All of these are correct.
• E) None of these is correct.

---

Definitions:

Hypnosis

A trance-like state of focused attention and heightened suggestibility, often used for therapeutic purposes to modify behaviors, perceptions, and physiological responses.

Immoral

Acting in ways that are considered by society to be wrong, unethical, or unjust.

Hypnotized Subjects

Individuals who are in a state of hypnosis, characterized by increased suggestibility, relaxation, and altered consciousness.

Experienced Hypnotist

Refers to an individual with extensive knowledge and practice in inducing hypnosis, a state of focused attention, reduced peripheral awareness, and an enhanced capacity for response to suggestion.