Measuring Macro Consumer Satisfaction

question 8

Multiple Choice

Measuring macro consumer satisfaction:

• A) is easy-just add up all the marketing mixes.
• B) is difficult because consumer satisfaction depends on the level of consumer aspiration.
• C) must be done quantitatively.
• D) uses MIS techniques.
• E) None of these alternatives is correct.

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Definitions:

Average Total Cost

The cost per unit of output, calculated by dividing the overall production costs by the number of units produced.

Profit-maximizing

A strategy or point where a business reaches the highest possible profit level with given operational limits and market conditions.

Total Revenue

the overall amount of money generated by a firm from its sales activities before any costs or expenses are subtracted.

Variable Cost

Costs that change in proportion to the activity of a business such as the cost of raw materials.