Measuring Macro Consumer Satisfaction

question 8

Multiple Choice

Measuring macro consumer satisfaction:

• A) is easy-just add up all the marketing mixes.
• B) is difficult because consumer satisfaction depends on the level of consumer aspiration.
• C) must be done quantitatively.
• D) uses MIS techniques.
• E) None of these alternatives is correct.

---

Definitions:

Brundtland Commission Report

A landmark report published in 1987, formally named "Our Common Future," which introduced the concept of sustainable development, integrating environmental protection with economic growth.

Declaration of Alma Ata

An international declaration formulating a global goal of "Health for All" made at the International Conference on Primary Health Care in 1978.

Champagne glass distribution

Refers to the visual representation of income distribution, where most wealth is concentrated at the top, resembling the shape of a champagne glass.

Total world income

The aggregate of all the earnings generated by individuals, businesses, and governments across the entire world within a specific period.