The Iceberg Principle Suggests That

question 28

Multiple Choice

The iceberg principle suggests that:

• A) most competitors' strategies are not obvious on the surface.
• B) small customers usually have the most hidden profit potential.
• C) conclusions based on summary information are often misleading.
• D) no matter what control procedure is used, most major problems are impossible to detect until it is too late.
• E) None of these is true.

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