A Study Revealed That When Consumers Are Dissatisfied with a Product

question 53

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business

• A) most of their complaints are fully resolved-if they are just reported.
• B) a majority of their complaints are never reported.
• C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D) All of these alternatives are correct.

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Definitions:

MRP

Material Requirements Planning, a system for efficiently managing the manufacturing process, including inventory levels, production planning, and scheduling.

Bill of Material

A comprehensive list of raw materials, sub-assemblies, intermediate assemblies, sub-components, parts, and the quantities of each needed to manufacture a product.

Explosion

A rapid increase in volume and release of energy in an extreme manner, often with the generation of high temperatures and the release of gases.

Technical Drawing

A detailed, precise diagram or plan that shows the specifications, dimensions, and materials of an object or structure.