Pioneer Has Developed a Really New Consumer Electronics Item-A Heterogeneous

question 171

Multiple Choice

Pioneer has developed a really new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

• A) exclusive distribution, price cutting, reminder advertising, and a "push" policy.
• B) exclusive distribution, penetration pricing, informative and persuasive advertising, and a "pull" policy.
• C) selective distribution, skimming pricing, pioneering advertising, and a "push" policy.
• D) selective distribution, penetration pricing, persuasive advertising, and a "pull" policy.
• E) intensive distribution, persuasive advertising, price dealing, and a "push" policy.

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Definitions:

Budget Set

The collection of all possible combinations of goods and services that a consumer can afford with a given budget at current prices.

Price Reduced

A decrease in the cost at which goods or services are sold, typically to stimulate demand or clear inventory.

Positive Prices

Prices that are above zero, indicating that goods or services have a monetary value that consumers need to pay to acquire them.

Horizontal Intercept

The point at which a curve or line intersects the horizontal axis on a graph, often representing a variable's value when another variable is zero.