Which of the 4Ps in the Marketing Mix Is Most

question 133

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

Probability

The measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.

Risk Premium

Higher expected rates of return that compensate investors in risky assets. In equilibrium, differences in the rate of return reflect differences in the riskiness of an investment.

Low Risk Asset

An investment that is generally expected to yield returns with relatively lower volatility or risk of loss.

High Risk Asset

An investment with a high potential for significant loss but also the potential for substantial rewards.