Many Important Changes Are Affecting Marketing Strategy Planning

question 100

Multiple Choice

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

• A) Channels and logistics.
• B) Personal selling.
• C) Demographic patterns.
• D) Marketing research.
• E) Communication technologies.

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Definitions:

Short Projects

Projects characterized by their limited duration and scope, typically requiring swift execution and delivery within a constrained timeline.

Scope Of Work

A detailed document that outlines the objectives, deliverables, and specific tasks required to complete a project.

Vendors And Suppliers

External organizations or individuals that provide goods or services needed for a business to operate or for a project to be completed.

Providers

Entities or individuals that supply services or goods to others, often within a professional or commercial context.