Which of the Following Is NOT a Current Trend Affecting

question 131

Multiple Choice

Which of the following is NOT a current trend affecting marketing strategy planning?

• A) slower new-product development.
• B) growth of value pricing.
• C) more multichannel shopping.
• D) more attention to profitability, not just sales.
• E) international expansion by retailers.

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Definitions:

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society.

Internal Conflict

The struggle that occurs when two or more incompatible motivations or behavioral impulses compete for expression.

Approach-Avoidance

A psychological conflict that arises when a goal or event has both attractive and unattractive aspects.

Conflict

A serious disagreement or argument, typically a protracted one, which can occur between individuals, groups, or nations.