Improving Both Micro-Marketing and Macro-Marketing May Require

question 95

Multiple Choice

Improving both micro-marketing and macro-marketing may require:

• A) tougher enforcement of present laws.
• B) better-informed and more socially responsible consumers.
• C) more attention to consumer privacy.
• D) more social responsibility by businesses.
• E) All of these may be required.

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Definitions:

Bad Debt Expense

An expense reported on the income statement, representing the estimate of uncollectible accounts receivable.

Accounts Receivable

Money owed to a company by its clients or customers for goods or services delivered but not yet paid for.

Allowance for Doubtful Accounts

A contra-asset account that represents the amount of accounts receivable that a company does not expect to collect.

Uncollectible Receivables

Amounts due from customers that are considered unattainable and likely to never be collected.