A Systematic, Critical, and Unbiased Review and Appraisal of the Basic

question 40

Multiple Choice

A systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function-and of the organization, methods, procedures, and people employed to implement the policies-is called a:

• A) MIS report.
• B) marketing audit.
• C) management review.
• D) marketing information system.
• E) marketing analysis survey.

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Definitions:

Unethical

Actions or behaviors that are considered wrong or improper according to moral principles.

Disproportionately Severe

Punishments or actions that are excessively harsh or severe in relation to the nature of the offense or situation.

Morality Policy

Refers to government actions designed to address issues considered to fundamentally pertain to moral values, such as abortion, drug use, and same-sex marriage.

Moral Panic

A widespread feeling of fear and concern among the public, often out of proportion to the actual threat, usually about moral issues or societal values.