Which of the Following Is NOT a Trend Affecting Marketing

question 96

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?

• A) Database-directed promotion.
• B) More event sponsorships.
• C) Fewer customer loyalty programs.
• D) More product placement.
• E) Point-of-purchase promotion.

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Definitions:

April

The fourth month of the year in the Gregorian calendar, typically consisting of 30 days.

Lump Payment

A single large payment made for a particular item or service, rather than several smaller installments.

Rate Of Return

The profit or deficit experienced on an investment throughout a designated period, shown as a percentage of the original investment amount.

Building Lot

A parcel of land designated for constructing a building or set of buildings.