Which of the Following Is NOT a Trend Affecting Marketing

question 96

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?

• A) Database-directed promotion.
• B) More event sponsorships.
• C) Fewer customer loyalty programs.
• D) More product placement.
• E) Point-of-purchase promotion.

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Definitions:

Skinner Box

An experimental apparatus developed by B.F. Skinner for studying behavioral conditioning in animals, especially through rewards and punishments.

Emitted Behavior

Behavior that is spontaneously produced by an organism rather than being elicited by a known stimulus.

Continuous Reinforcement

A conditioning schedule where every correct response or desired behavior is followed by a reward, used to establish or strengthen behaviors.

Food-deprived Rats

A condition used in experiments where rats are not given food for a period of time to study the effects of hunger on behavior and physiology.