Regarding the Challenges Facing Marketers, the Text Suggests That

question 101

Multiple Choice

Regarding the challenges facing marketers, the text suggests that:

• A) government planners should play a major role in deciding what product choices consumers should have.
• B) continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on.
• C) there is likely to be much less regulation of marketing in the future, especially in regard to consumer privacy.
• D) marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed.
• E) All of these alternatives are correct.

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Definitions:

Tariff Rates

Taxes imposed on imported or sometimes exported goods, with the aim of protecting domestic industries, generating revenue, or regulating trade.

Pendleton Civil Service Act

A federal law passed in 1883 that mandated positions within the federal government be awarded on the basis of merit instead of political affiliation, significantly curbing the spoils system.

President Rutherford B. Hayes

The 19th President of the United States, serving from 1877 to 1881, known for ending the Reconstruction era through the Compromise of 1877.

National Harmony

The state or condition where a nation's citizens or regions achieve social cohesion and cooperation, often pursued through policies aimed at reducing divisions or conflicts.