Regarding the Roles of Marketers and Consumers in Improving the Macro-Marketing

question 151

Multiple Choice

Regarding the roles of marketers and consumers in improving the macro-marketing system:

• A) Marketing managers should not be expected to improve and extend the range of goods and services they make available.
• B) The decisions that marketing managers make always increase the choices available to consumers.
• C) Consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources.
• D) Marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources.
• E) None of these alternatives is correct.

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