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When the cost of borrowing is high, firms should wait before implementing a marketing plan.
Debt-Equity Ratio
A measure of a company's financial leverage, calculated by dividing its total liabilities by its shareholders' equity.
Total Debt Ratio
A financial ratio that measures the proportion of a company's assets financed by its total debt.
Net Working Capital
A measure of a company's efficiency and its short-term financial health, calculated by subtracting current liabilities from current assets.
Total Assets Ratio
A financial metric comparing total assets to another key financial figure, often used to assess a company's size, efficiency, or leverage.
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