The Main Difference Between the Full-Cost Approach and the Contribution-Margin

question 105

Multiple Choice

The main difference between the full-cost approach and the contribution-margin approach to marketing cost analysis is:

• A) The contribution-margin approach uses both mechanical and logical reasoning to allocate marketing costs.
• B) The full-cost approach allocates all costs-even fixed costs-to products, customers, or other categories.
• C) The contribution-margin approach allocates all costs to show how profitable various customers are.
• D) The full-cost approach focuses on variable costs rather than total costs.

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Definitions:

Volunteering

Offering services or contributing time to an organization or cause without receiving financial compensation.

Fairness

In economics and social policy, fairness relates to equitable treatment and distribution of resources and opportunities among individuals and groups, often debated in the context of income distribution and access to services.

Price Increases

A rise in the cost of goods or services over a period, often due to factors like inflation, increased costs of production, or supply and demand shifts.

Higher Costs

Situations where the expenses associated with producing goods or services are elevated, often reducing profitability.