Examlex
Problems of matching supply and demand often occur when a marketing plan calls for a regional roll out rather than a national roll out.
Nonpersonal Source
A communication or marketing message delivered through media or other channels that do not involve personal contact or direct interaction.
Computing Resources
Refers to the hardware and software components, such as servers, computers, software applications, and networks, that are necessary for processing, managing, and storing data.
Marketing Mix Elements
The components of a marketing strategy, traditionally identified as product, price, place, and promotion, used to meet the needs of a target market.
Dependent Variables
In research, these are variables that are expected to change as a result of changes in the independent variables.
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