When a New Marketing Plan Is More Successful Than Expected

question 115

Multiple Choice

When a new marketing plan is more successful than expected,

• A) scarce supply may result in a waste of marketing resources, especially promotion spending.
• B) the firm may face problems finding enough well-trained people to handle the growth that occurs.
• C) the firm is more likely to be able to fund expansion through its own cash flow.
• D) All of these are correct.
• E) None of these is correct.

---

Definitions:

Iron Supplement

A dietary supplement used to increase the level of iron in the body, typically used to treat or prevent iron-deficiency anemia.

Simultaneously

Occurring, operating, or done at the same time.

Neural Tube Defects

Birth defects of the brain, spine, or spinal cord that occur when the neural tube does not close completely during early fetal development.

Spina Bifida

A birth defect where there is incomplete closing of the backbone and membranes around the spinal cord, leading to varying degrees of nerve damage and disability.