A Good Marketing Manager Knows That

question 81

Multiple Choice

A good marketing manager knows that:

• A) the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts.
• B) functional accounts usually are needed for determining the profitability of customers.
• C) functional accounts usually are needed for determining the profitability of products.
• D) All of these are true.
• E) Only functional accounts usually are needed for determining the profitability of customers; and functional accounts usually are needed for determining the profitability of products; are true.

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Definitions:

Recruiting Talented Members

The process of finding and attracting highly skilled individuals to join an organization or team.

Cross-Training

A training technique in which employees are trained to perform multiple roles or duties beyond their original assignment to increase versatility within the organization.

Team Training

Structured educational or developmental activities designed to enhance the performance, cooperation, and skills of a team.

Expert Power

The influence and authority someone gains from possessing specific knowledge or expertise.