Regarding Human Resources, a Good Marketing Manager Knows That

question 173

Multiple Choice

Regarding human resources, a good marketing manager knows that:

• A) All the people affected by a new marketing strategy are under the marketing manager's direct control.
• B) It is the marketing manager's job to explain a new marketing strategy, what needs to happen, and why.
• C) Sometimes training must be sacrificed in order to meet objectives for rapid growth.
• D) There are no human resource challenges involved in the decision to drop a product, a channel of distribution, or a customer.
• E) All of these are true.

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Definitions:

Liability Rules

Legal principles that determine how the responsibility for damages or losses is allocated among parties in legal disputes.

Pollution

The occurrence or entry of harmful or toxic materials into the environment.

Taxing

The process of levying charges on citizens or organizations by a government to fund public services and initiatives.

Marginal Damage Cost

The additional cost incurred from producing one more unit of a good or service, which often relates to the negative externalities or damages caused by the increase in production.