Regarding Human Resources, a Good Marketing Manager Knows That

question 173

Multiple Choice

Regarding human resources, a good marketing manager knows that:

• A) All the people affected by a new marketing strategy are under the marketing manager's direct control.
• B) It is the marketing manager's job to explain a new marketing strategy, what needs to happen, and why.
• C) Sometimes training must be sacrificed in order to meet objectives for rapid growth.
• D) There are no human resource challenges involved in the decision to drop a product, a channel of distribution, or a customer.
• E) All of these are true.

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Definitions:

Rival In Consumption

Describes a type of good where one person's consumption prevents or decreases another's ability to consume the same good.

Corrective Tax

A tax designed to induce private decision makers to take into account the social costs that arise from a negative externality.

Externality

A side effect or consequence of an industrial or commercial activity that affects other parties without this being reflected in market prices.

National Defense

Governmental and military actions and policies aimed at protecting a country from external aggression, threats, and maintaining national security.